SCM Value Networks Quiz Questions and Answers 134 PDF Book Download

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Quiz on SCM Value Networks Worksheet 134Quiz Book Download

SCM Value Networks Quiz

MCQ: Approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as

  1. demand chain planning
  2. supply chain planning
  3. predatory planning
  4. hybrid planning

A

Channel Levels Quiz

MCQ: Telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as types of

  1. one-level channel
  2. Zero-level channel
  3. Two-level channel
  4. Three-level channel

B

Brand Equity in Marketing Quiz

MCQ: Value creation practices such as customizing and commoditizing are included in

  1. impression management
  2. community engagement
  3. brand use
  4. social networking

C

Marketing Research Process Quiz

MCQ: Technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as

  1. projective techniques
  2. graphic projection
  3. situation projection
  4. picture projection

A

Five Stage Model in Buying Decision Process Quiz

MCQ: Customer having sufficient time in buying and having proper knowledge about product, in this case customers follow

  1. motivation route
  2. elaboration cue
  3. central route
  4. value route

C