What is Brand Equity Questions and Answers PDF Download eBook
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Trivia Quiz on What is Brand Equity PDF Download eBook
MCQ: When customers react favorably for specific brand and identify it differently, it is said to be
- positive brand equity
- negative brand equity
- buyer's equity
- market share equity
A
MCQ: The techniques involved in promotional pricing are
- loss leader pricing
- cash rebates
- low interest pricing
- all of the above
B
MCQ: The customer's emotional responses in relation to the brand are classified as
- brand imagery
- brand feelings
- brand salience
- brand performance
B
MCQ: The network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as
- hybrid network
- value network
- functional network
- predatory network
B
MCQ: The 'total customer benefits' include
- product benefits
- services benefit
- image benefit
- all of the above
D