What is Brand Equity Quiz Questions and Answers 132 PDF Download

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Quiz on What is Brand Equity Worksheet 132Quiz PDF Download

What is Brand Equity Quiz

MCQ: When customers react favorably for specific brand and identify it differently, it is said to be

  1. positive brand equity
  2. negative brand equity
  3. buyer's equity
  4. market share equity


Promotional Pricing Quiz

MCQ: Techniques involved in promotional pricing are

  1. loss leader pricing
  2. cash rebates
  3. low interest pricing
  4. all of the above


What is Brand Equity Quiz

MCQ: Customer's emotional responses in relation to brand are classified as

  1. brand imagery
  2. brand feelings
  3. brand salience
  4. brand performance


SCM Value Networks Quiz

MCQ: Network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as

  1. hybrid network
  2. value network
  3. functional network
  4. predatory network


Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: 'total customer benefits' include

  1. product benefits
  2. services benefit
  3. image benefit
  4. all of the above