Marketing Research Process Quiz Questions and Answers 175 PDF Download

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Quiz on Marketing Research Process Worksheet 175Quiz PDF Download

Marketing Research Process Quiz

MCQ: In marketing, 'resource adequacy' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics


Maximizing Customer Lifetime Value Quiz

MCQ: Technique which tries to identify real cost of serving an individual customer is called

  1. activity based accounting
  2. cost based accounting
  3. price based accounting
  4. turnover based accounting


Characteristics of Services Quiz

MCQ: To create fit between demand and supply, non-peak demand, complementary services, differential pricing and reservations systems are strategies of

  1. demand side
  2. supply side
  3. complementary side
  4. descriptive side