Marketing Research Process Quiz Questions and Answers PDF Download eBook
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Quiz on Marketing Research Process PDF Download eBook
MCQ: In marketing, the 'resource adequacy' is the best classified as
- internal marketing metrics
- perceived metrics
- quality metrics
- loyalty metrics
A
MCQ: The technique which tries to identify real cost of serving an individual customer is called
- activity based accounting
- cost based accounting
- price based accounting
- turnover based accounting
A
MCQ: To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of
- demand side
- supply side
- complementary side
- descriptive side
A