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Cultivating Customer Relationships Questions and Answers PDF Download eBook

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Trivia Quiz on Cultivating Customer Relationships PDF Download eBook

Cultivating Customer Relationships Quiz

MCQ: The number of customers or potential customers who will help in company's growth is classified as

  1. customer's base
  2. retailer's base
  3. distributor's base
  4. marketer's base

A

Behavioral Decision Theory and Economics Quiz

MCQ: When the marketers offer the products which is representation of the category as a whole is classified as

  1. representative heuristic
  2. motivation heuristic
  3. expectancy heuristic
  4. psychological heuristic

A

Purchasing or Procurement Process Quiz

MCQ: The business buyers convert all the benefits and costs into

  1. corporate terms
  2. monetary terms
  3. approving terms
  4. influencing terms

B

Setting Price Quiz

MCQ: The pricing strategy uses by companies, operating in price sensitive market is classified as

  1. market penetration pricing
  2. market skimming pricing
  3. quality leadership pricing
  4. push pricing strategy

A

Product Systems and Mixes Quiz

MCQ: If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be

  1. 4
  2. 6
  3. 24
  4. 30

A