Corporate and Division Strategic Planning Quiz Questions and Answers PDF Download eBook
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Quiz on Corporate & Division Strategic Planning PDF Download eBook
MCQ: The 'market-penetration strategy' is used to gain market share in
- current product in current market
- current products in new market
- new products for new markets
- new products in new market
A
MCQ: The buying person's spouse and children is classified
- family of procreation
- family orientation
- inspiration orientation
- group orientation
A
MCQ: The customer multiplier include
- customer size and profile
- clarity
- relevance
- risk profile
A
MCQ: The type of question in which a respondent can answer in unlimited ways is classified as
- completely unstructured
- word association
- sentence completion
- story completion
A
MCQ: The particular brand's equity arises from consumer's response to
- similarities
- differences
- knowledge
- equity
B