Marketing and Customer Value Quizzes Online MCQs PDF Download eBook
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Marketing & Customer Value Questions and Answers PDF Download eBook
MCQ: The value creation process and value delivery sequence can be divided into
- Three phases
- Four phases
- Five phases
- Six phases
A
MCQ: The collective measuring of heart and soul of the brand and the brand's concept is classified as
- visual mantra
- branding mantra
- legitimate mantra
- straddle mantra
B
MCQ: The most geographically concentrated buyer is the part of
- business markets
- consumer markets
- elastic markets
- inelastic markets
A
MCQ: The representative heuristic and availability heuristic are the types of
- motivation heuristic
- peripheral heuristic
- expectancy heuristic
- decision heuristic
D
MCQ: The concept which refers how well the services or products are brought from company to customers is classified as
- customer training
- customer consulting
- ordering ease
- delivery
D