Marketing & Customer Value Quiz Questions and Answers 170 PDF Download

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Quiz on Marketing & Customer Value Worksheet 170Quiz PDF Download

Marketing and Customer Value Quiz

MCQ: Value creation process and value delivery sequence can be divided into

  1. Three phases
  2. Four phases
  3. Five phases
  4. Six phases

A

Developing Brand Positioning Quiz

MCQ: Collective measuring of heart and soul of brand and brand's concept is classified as

  1. visual mantra
  2. branding mantra
  3. legitimate mantra
  4. straddle mantra

B

What is Organizational Buying Quiz

MCQ: Most geographically concentrated buyer is part of

  1. business markets
  2. consumer markets
  3. elastic markets
  4. inelastic markets

A

Behavioral Decision Theory and Economics Quiz

MCQ: Representative heuristic and availability heuristic are types of

  1. motivation heuristic
  2. peripheral heuristic
  3. expectancy heuristic
  4. decision heuristic

D

Services Differentiation Quiz

MCQ: Concept which refers how well services or products are brought from company to customers is classified as

  1. customer training
  2. customer consulting
  3. ordering ease
  4. delivery

D