Marketing & Customer Value Quiz Questions and Answers 170 PDF Download

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Quiz on Marketing & Customer Value Worksheet 170Quiz PDF Download

Marketing and Customer Value Quiz

MCQ: Value creation process and value delivery sequence can be divided into

  1. Three phases
  2. Four phases
  3. Five phases
  4. Six phases


Developing Brand Positioning Quiz

MCQ: Collective measuring of heart and soul of brand and brand's concept is classified as

  1. visual mantra
  2. branding mantra
  3. legitimate mantra
  4. straddle mantra


What is Organizational Buying Quiz

MCQ: Most geographically concentrated buyer is part of

  1. business markets
  2. consumer markets
  3. elastic markets
  4. inelastic markets


Behavioral Decision Theory and Economics Quiz

MCQ: Representative heuristic and availability heuristic are types of

  1. motivation heuristic
  2. peripheral heuristic
  3. expectancy heuristic
  4. decision heuristic


Services Differentiation Quiz

MCQ: Concept which refers how well services or products are brought from company to customers is classified as

  1. customer training
  2. customer consulting
  3. ordering ease
  4. delivery