Product Line Length Quiz Questions 81 Tests pdf Download

Practice product line length quizzes, BBA marketing management quiz 81 to learn. Free marketing MCQs questions and answers to learn product line length MCQs with answers. Practice MCQs to test knowledge on product line length, competitive strategies for market leaders, price change, business unit strategic planning, what is brand equity worksheets.

Free product line length worksheet has multiple choice quiz question as two ways in which a company lengthens its carrying product line are, answer key with choices as line consistency and depth, average widening, line widening and line filling and stretching to test study skills. For eLearning, study online product strategy setting multiple choice questions based quiz question and answers.

Quiz on Product Line Length Quiz pdf Download Worksheet 81

Product Line Length Quiz

MCQ. Two ways in which a Company lengthens its carrying product line are

  1. line consistency and depth
  2. average widening
  3. line widening
  4. line filling and stretching


Competitive Strategies for Market Leaders Quiz

MCQ. Copy which is made of market leader's product but differentiates its pricing and distribution strategies is classified as

  1. counterfeiter
  2. cloner
  3. imitator
  4. adapter


Price Change Quiz

MCQ. Problem arises in price cut when customer's assume that quality of product has become poor is called

  1. low-quality trap
  2. fragile-market-share trap
  3. shallow-pockets trap
  4. price-war traps


Business Unit Strategic Planning Quiz

MCQ. A challenge that is posed in absence of defensive marketing leading to lower sales is called

  1. environmental threat
  2. environmental opportunity
  3. environmental strength
  4. environmental weakness


What is Brand Equity Quiz

MCQ. Highly energized differentiation, esteem, knowledge and relevance are shown by

  1. leadership brands
  2. declining brands
  3. strong brands
  4. evident brands