Cultivating Customer Relationships Questions and Answers PDF Download eBook
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Trivia Quiz on Cultivating Customer Relationships PDF Download eBook
MCQ: Any occasion on which the brand or product is encountered by end customers is called
- customer touch point
- company touch point
- retailers touch point
- relationship touch point
A
MCQ: The external marketing metrics consist of
- perceived quality and awareness
- customer loyalty and retention
- freedom to fall
- both A and B
D
MCQ: The cost reduction approach states that product components can be redesigned without affecting performance is classified as
- product value analysis
- product performance analysis
- product cost analysis
- product marketing analysis
A
MCQ: The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as
- mix branding
- optional branding
- ingredient branding
- line fill branding
C
MCQ: The strategy of using company brand name for every product is referred as
- house of products
- branded house strategy
- house of brands
- strategy house
B