Cultivating Customer Relationships Quiz Questions 174 pdf Download

Practice BBA marketing management MCQ test 174 to learn cultivating customer relationships quiz online. Find questions to study marketing management quiz on creating long-term loyalty relationships. Practice MCQs to test knowledge on cultivating customer relationships, marketing research process, stages in buying process, co-branding and ingredient branding, brand strategy,.

Free study guide has multiple choice quiz questions as any occasion on which brand or product is encountered by end customers is called with answering options customer touch point, company touch point, retailers touch point and relationship touch point to test study skills. For e-learning, study online creating long-term loyalty relationships multiple choice questions based quiz questions and answers.

Quiz on Cultivating Customer Relationships - Worksheet 174

Cultivating Customer Relationships Quiz

MCQ. Any occasion on which brand or product is encountered by end customers is called

  1. customer touch point.
  2. company touch point.
  3. retailers touch point.
  4. relationship touch point.

A

Marketing Research Process Quiz

MCQ. External marketing metrics consist of

  1. perceived quality and awareness.
  2. customer loyalty and retention.
  3. freedom to fall.
  4. both a and b.

D

Stages in Buying Process Quiz

MCQ. Cost reduction approach states that product components can be redesigned without affecting performance is classified as

  1. product value analysis.
  2. product performance analysis.
  3. product cost analysis.
  4. product marketing analysis.

A

Co-Branding and Ingredient Branding Quiz

MCQ. Special technique of co-branding which builds brand equity for components or materials containing different branded products is classified as

  1. mix branding.
  2. optional branding.
  3. ingredient branding.
  4. line fill branding.

C

Brand Strategy Quiz

MCQ. Strategy of using company brand name for every product is referred as

  1. house of products.
  2. branded house strategy.
  3. house of brands.
  4. strategy house.

B

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