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Forecasting & Demand Measurement Questions and Answers PDF Download eBook
MCQ: The comparison of past time series as seasonal sales and sales trend is included in
- time-series analysis
- expert opinion
- sales force opinion
- buyer's intentions
A
MCQ: The pricing discrimination in which different forms of same market offer its prices differently is classified as
- image pricing
- channel pricing
- customer segment pricing
- product-form pricing
D
MCQ: The marketing done by motivating and training of employees for differential customer services is classified as
- interactive marketing
- internal marketing
- external marketing
- descriptive marketing
B
MCQ: The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as
- reference groups
- affecting groups
- marketing groups
- retailer groups
A
MCQ: The questions in questionnaire that allow respondent's to express their own thoughts and words are called
- open -ended questions
- close-ended questions
- stratified sampling
- rating scale
A