Marketing Research Process Quiz Questions 175 pdf Download

Practice BBA marketing management MCQ test 175 to learn marketing research process quiz online. Find questions to study marketing management quiz on conducting marketing research. Practice MCQs to test knowledge on marketing research process, maximizing customer lifetime value, characteristics of services,.

Free study guide has multiple choice quiz questions as in marketing, 'resource adequacy' is best classified as with answering options internal marketing metrics, perceived metrics, quality metrics and loyalty metrics to test study skills. For e-learning, study online conducting marketing research multiple choice questions based quiz questions and answers.

Quiz on Marketing Research Process - Worksheet 175

Marketing Research Process Quiz

MCQ. In marketing, 'resource adequacy' is best classified as

  1. internal marketing metrics.
  2. perceived metrics.
  3. quality metrics.
  4. loyalty metrics.


Maximizing Customer Lifetime Value Quiz

MCQ. Technique which tries to identify real cost of serving an individual customer is called

  1. activity based accounting.
  2. cost based accounting.
  3. price based accounting.
  4. turnover based accounting.


Characteristics of Services Quiz

MCQ. To create fit between demand and supply, non peak demand, complementary services, differential pricing and reservations systems are strategies of

  1. demand side.
  2. supply side.
  3. complementary side.
  4. descriptive side.

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