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Marketing Research Process Quiz Questions and Answers PDF Download eBook

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Quiz on Marketing Research Process PDF Download eBook

Marketing Research Process Quiz

MCQ: In marketing, the 'resource adequacy' is the best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics

A

Maximizing Customer Lifetime Value Quiz

MCQ: The technique which tries to identify real cost of serving an individual customer is called

  1. activity based accounting
  2. cost based accounting
  3. price based accounting
  4. turnover based accounting

A

Characteristics of Services Quiz

MCQ: To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of

  1. demand side
  2. supply side
  3. complementary side
  4. descriptive side

A