Marketing Management Quiz, Notes & Technology Articles

Cultivating Customer Relationships Quiz Questions 171 Tests pdf Download

Practice cultivating customer relationships quizzes, BBA marketing management quiz 171 to learn. Free marketing MCQs questions and answers to learn cultivating customer relationships MCQs with answers. Practice MCQs to test knowledge on cultivating customer relationships, behavioral decision theory and economics, purchasing or procurement process, setting price, product systems and mixes worksheets.

Free cultivating customer relationships worksheet has multiple choice quiz questions as number of customers or potential customers who will help in company's growth is classified as, answer key with choices as customer base, retailer base, distributor's base and marketer's base to test study skills. For eLearning, study online creating long-term loyalty relationships multiple choice questions based quiz questions and answers.

Quiz on Cultivating Customer Relationships Quiz pdf Download Worksheet 171

Cultivating Customer Relationships Quiz

MCQ. Number of customers or potential customers who will help in company's growth is classified as

  1. customer base
  2. retailer base
  3. distributor's base
  4. marketer's base

A

Behavioral Decision Theory and Economics Quiz

MCQ. When marketer's offer products which is representation of category as a whole is classified as

  1. representative heuristic
  2. motivation heuristic
  3. expectancy heuristic
  4. psychological heuristic

A

Purchasing or Procurement Process Quiz

MCQ. Business buyers convert all benefits and costs into

  1. corporate terms
  2. monetary terms
  3. approving terms
  4. influencing terms

B

Setting Price Quiz

MCQ. Pricing strategy uses by companies, operating in price sensitive market is classified as

  1. market penetration pricing
  2. market skimming pricing
  3. quality leadership pricing
  4. push pricing strategy

A

Product Systems and Mixes Quiz

MCQ. If company carries 6 product lines and total length of each product line is 24 then average length of product line will be

  1. 4
  2. 6
  3. 24
  4. 30

A