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"The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of", product failure Multiple Choice Questions (MCQ) with choices adjusting heuristic, anchoring heuristic, availability heuristic, and geographical heuristic for online business marketing degree. Learn analyzing consumer markets questions and answers with free online certification courses for grad cert business administration.
Product Failure Questions and Answers PDF Download eBook
MCQ: The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of
- anchoring heuristic
- adjusting heuristic
- availability heuristic
- geographical heuristic
C
MCQ: The group of people with traditional values and like to buy brands they have already heard is classified as
- non-traditionalist
- traditionalist
- non-enthusiast
- enthusiast
B
MCQ: The stages in the brand development according to successive quadrants are considered as
- brand grid
- power grid
- reporting grid
- knowledge grid
A
MCQ: The attributes or benefits associated to overcome the customer's perceived weakness are classified as
- desirable points of parity
- comparative points of difference
- competitive points of parity
- category points of parity
C
MCQ: The set of services expected by the customers are classified as
- interactive service package
- descriptive service package
- primary service package
- secondary service package
C