Business Unit Strategic Planning Quiz Questions and Answers PDF Download eBook

MCQ: The Company licenses to companies for producing its products is classified as

1. service alliance
2. product alliance
3. logistic alliances
4. pricing collaborations

MCQ: The products can be differentiated on the basis of

1. conformance and performance quality
2. durability and style
3. reliability and repair-ability
4. all of the above

MCQ: The price cut technique which results in increasing market share but less loyal customers in market is classified as

1. low-quality trap
2. fragile-market-share trap
3. shallow-pockets trap
4. price-war traps

MCQ: The conditions of sales, price policies and territorial rights are all considered as the elements of

1. trade-relations mix
2. spatial-relations mix
3. jobbers-relations mix
4. shoppers-relations mix

MCQ: The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in

1. forward direction
2. backward direction
3. leftward direction
4. rightward direction