Business Unit Strategic Planning Quiz Questions and Answers PDF Download eBook
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Quiz on Business Unit Strategic Planning PDF Download eBook
MCQ: A game plan for achieving goals is called
- strategy
- objective
- management
- alliances
A
MCQ: The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as
- channel trade release
- channel distributive rights
- channel ordination
- channel conflict
D
MCQ: The set of segments which share some profitable similarities are classified as
- micro segment
- niche segments
- super segments
- similar segments
C
MCQ: The sources and procedures use to get information about marketing development of every single day are the part of
- marketing intelligence system
- market development system
- market record system
- market information system
A
MCQ: The individuals who have formal authority in selection of supplier's are classified as
- approvers
- deciders
- buyers
- evaluators
C