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What Influences Consumer Behavior Quizzes Online MCQs PDF Download eBook

Practice What Influences Consumer Behavior quiz questions, what influences consumer behavior multiple choice questions and answers PDF to prepare marketing management exam worksheet 68 for online certificate programs. Practice Analyzing Consumer Markets quiz with answers, what influences consumer behavior Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free what influences consumer behavior MCQs, product line length, consumer market segmentation, forecasting and demand measurement, product mix pricing, what influences consumer behavior test prep to learn free online courses.

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What Influences Consumer Behavior Questions and Answers PDF Download eBook

What Influences Consumer Behavior Quiz

MCQ: The family, friends, coworkers and neighbors are classified as

  1. membership groups
  2. formal groups
  3. transaction group
  4. informal groups

A

Product Mix Pricing Quiz

MCQ: The pricing technique in which variable fee is charged with a fixed fee, are classified as

  1. product line pricing
  2. Two-part pricing
  3. by-product pricing
  4. optional-feature pricing

B

Forecasting and Demand Measurement Quiz

MCQ: The low share-penetration index includes

  1. low brand awareness
  2. low availability
  3. high price
  4. all of the above

D

Consumer Market Segmentation Quiz

MCQ: The consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal

A

Product Line Length Quiz

MCQ: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. left-market stretch

A