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Segmentation Marketing Questions and Answers PDF Download eBook

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Trivia Quiz on Segmentation Marketing PDF Download eBook

Segmentation Marketing Quiz

MCQ: The successful and goal oriented people who focus on family and career are classified as

  1. motivators
  2. non-motivators
  3. achievers
  4. non-thinkers

C

Developing Brand Positioning Quiz

MCQ: If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as

  1. services differentiation
  2. faster differentiation
  3. leverage differentiation
  4. comparative differentiation

A

Marketing and Customer Value Quiz

MCQ: The 'core competency' does not consider

  1. source of competitive advantage
  2. perceived benefits
  3. variety of markets
  4. easy imitation

D

Diversification Strategy Quiz

MCQ: The 'diversification strategy' is used to gain market share in

  1. current product in current market
  2. new products for new markets
  3. new products in new market
  4. new products in current markets

B

Channel Design Decision Quiz

MCQ: The average waiting time of customer's to receive receipts of goods bought are classified as

  1. jobber time
  2. spatial time
  3. delivery time
  4. lot time

C