Cultivating Customer Relationships Quiz Questions 5 pdf Download

Practice BBA marketing management MCQ test 5 to learn cultivating customer relationships quiz online. Find questions to study marketing management quiz on creating long-term loyalty relationships. Practice MCQs to test knowledge on cultivating customer relationships, business unit strategic planning, bases for segmenting consumer markets, marketing and customer value,.

Free study guide has multiple choice quiz questions as marketing messages that are based to respect consumers wishes and willingness is classified as with answering options permission marketing, supplier marketing, customer specified marketing and activity marketing to test study skills. For e-learning, study online creating long-term loyalty relationships multiple choice questions based quiz questions and answers.

Quiz on Cultivating Customer Relationships - Worksheet 5

Cultivating Customer Relationships Quiz

MCQ. Marketing messages that are based to respect consumers wishes and willingness is classified as

  1. permission marketing.
  2. supplier marketing.
  3. customer specified marketing.
  4. activity marketing.

A

Business Unit Strategic Planning Quiz

MCQ. Design strategy of business includes

  1. marketing strategy.
  2. technology strategy.
  3. sourcing strategy.
  4. all of above.

D

Bases for Segmenting Consumer Markets Quiz

MCQ. VALS segmentation framework dimension 'consumer motivation' is classified as

  1. horizontal dimension.
  2. vertical dimension.
  3. stretch dimension.
  4. strength dimension.

A

Marketing and Customer Value Quiz

MCQ. First phase of value creation in sequence is

  1. choosing value.
  2. providing value.
  3. communicating value.
  4. making superior product.

A

Bases for Segmenting Consumer Markets Quiz

MCQ. Consumers primary motivation does not include

  1. ideals.
  2. leadership.
  3. achievement.
  4. self-expression.

B

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