Developing Brand Positioning Quiz Questions and Answers 6 PDF Download

Learn developing brand positioning quiz, BBA marketing management quiz 6 for online learning. Free marketing MCQs questions and answers to practice developing brand positioning MCQs with answers. Practice MCQs to test knowledge on developing brand positioning, competitive strategies for market leaders, building customer value, satisfaction and loyalty, differential pricing, services differentiation worksheets.

Free developing brand positioning worksheet has multiple choice quiz question as in brand mantra, process of defining category and setting brand boundaries is classified in dimension of, answer key with choices as communication, inspiration, simplifying and straddling problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study crafting brand positioning multiple choice questions based quiz question and answers.

Quiz on Developing Brand Positioning Quiz PDF Download Worksheet 6

Developing Brand Positioning Quiz

MCQ. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

  1. communication
  2. inspiration
  3. simplifying
  4. straddling

A

Competitive Strategies for Market Leaders Quiz

MCQ. The marketing response which comes into action after the change happens is classified as

  1. geographical anticipation
  2. selective anticipation
  3. responsive anticipation
  4. reactive anticipation

D

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ. The second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

Differential Pricing Quiz

MCQ. The price discrimination in which same market offers it's priced at two different levels on the basis of consumer perception is classified as

  1. image pricing
  2. channel pricing
  3. customer segment pricing
  4. product-form pricing

A

Services Differentiation Quiz

MCQ. The factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of above

D