Developing Brand Positioning Quiz Questions 6 pdf Download

Practice BBA marketing management MCQ test 6 to learn developing brand positioning quiz online. Find questions to study marketing management quiz on crafting brand positioning. Practice MCQs to test knowledge on developing brand positioning, competitive strategies for market leaders, building customer value, satisfaction and loyalty, differential pricing, services differentiation,.

Free study guide has multiple choice quiz questions as in brand mantra, process of defining category and setting brand boundaries is classified in dimension of with answering options communication, inspiration, simplifying and straddling to test study skills. For e-learning, study online crafting brand positioning multiple choice questions based quiz questions and answers.

Quiz on Developing Brand Positioning - Worksheet 6

Developing Brand Positioning Quiz

MCQ. In brand mantra, process of defining category and setting brand boundaries is classified in dimension of

  1. communication.
  2. inspiration.
  3. simplifying.
  4. straddling.

A

Competitive Strategies for Market Leaders Quiz

MCQ. Marketing response which comes into action after change happens is classified as

  1. geographical anticipation.
  2. selective anticipation.
  3. responsive anticipation.
  4. reactive anticipation.

D

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ. Second step in 'customer value analysis' is

  1. assessing quantitative importance.
  2. examining specific segment.
  3. monitoring customer value.
  4. identifying benefits.

A

Differential Pricing Quiz

MCQ. Price discrimination in which same market offers its priced at two different levels on basis of consumer perception is classified as

  1. image pricing.
  2. channel pricing.
  3. customer segment pricing.
  4. product-form pricing.

A

Services Differentiation Quiz

MCQ. Factors that can help in differentiation of services include

  1. delivery and installation.
  2. customer training and consultation.
  3. ordering ease.
  4. all of above.

D

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