Pricing Strategies in Marketing Quiz Questions and Answers PDF Download eBook
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Quiz on Pricing Strategies in Marketing PDF Download eBook
MCQ: The duplication of the market leader's product and sells it in black market or through illegal dealers is classified as
- counterfeiter
- cloner
- imitator
- adapter
A
MCQ: In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as
- esteem
- perceived esteem
- energized esteem
- energized similarities
A
MCQ: The people who seek products with functional or practical purposes are considered as
- makers
- destroyers
- non-makers
- non-destroyers
A
MCQ: In industry, market is affected by marketing expenditures of companies is called
- expansible market
- no expansible market
- expanding expenditure
- limited expenditure
A
MCQ: A company can create differentiation for its product with the help of
- channel differentiation
- image differentiation
- employee differentiation
- all of the above
D