Developing Brand Positioning Quiz Questions and Answers 6 PDF Book Download

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Quiz on Developing Brand Positioning Worksheet 6Quiz Book Download

Developing Brand Positioning Quiz

MCQ: In brand mantra, process of defining category and setting brand boundaries is classified in dimension of

  1. communication
  2. inspiration
  3. simplifying
  4. straddling

A

Competitive Strategies for Market Leaders Quiz

MCQ: Marketing response which comes into action after change happens is classified as

  1. geographical anticipation
  2. selective anticipation
  3. responsive anticipation
  4. reactive anticipation

D

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: Second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

Differential Pricing Quiz

MCQ: Price discrimination in which same market offers it's priced at two different levels, on basis of consumer perception is classified as

  1. image pricing
  2. channel pricing
  3. customer segment pricing
  4. product-form pricing

A

Services Differentiation Quiz

MCQ: Factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of the above

D