Participants: Business Buying Process Quiz Questions and Answers 8 PDF Book Download

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Quiz on Participants: Business Buying Process Worksheet 8Quiz Book Download

Participants: Business Buying Process Quiz

MCQ: Deciders and buyers in companies are classified as

  1. evaluators
  2. approvers
  3. buyers
  4. selectors

B

Marketing and Customer Value Quiz

MCQ: Organizational division which makes decision on amount of available resources is part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

Co-Branding and Ingredient Branding Quiz

MCQ: Technique which is not included in co-branding is

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

B

Total Customer Satisfaction Quiz

MCQ: In marketing, 'Relative Employee Satisfaction' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics

A

Analyzing Macro Environment Quiz

MCQ: Long-term social and economic changes on a highly large scale is classified as

  1. minor trends
  2. mega trends
  3. special followers
  4. introductory products

B