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Quiz on Cultivating Customer Relationships Worksheet 5Quiz PDF Download

Cultivating Customer Relationships Quiz

MCQ: Marketing messages that are based to respect consumer's wishes and willingness is classified as

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing


Business Unit Strategic Planning Quiz

MCQ: Design strategy of business includes

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above


Bases for Segmenting Consumer Markets Quiz

MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension


Marketing and Customer Value Quiz

MCQ: First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product


Bases for Segmenting Consumer Markets Quiz

MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression