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Quiz on Cultivating Customer Relationships Worksheet 5Quiz PDF Download

Cultivating Customer Relationships Quiz

MCQ: Marketing messages that are based to respect consumer's wishes and willingness is classified as

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing

A

Business Unit Strategic Planning Quiz

MCQ: Design strategy of business includes

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of the above

D

Bases for Segmenting Consumer Markets Quiz

MCQ: VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

Marketing and Customer Value Quiz

MCQ: First phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

Bases for Segmenting Consumer Markets Quiz

MCQ: Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B