Services Marketing Excellence Quiz Questions and Answers 160 PDF Book Download

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Quiz on Services Marketing Excellence Worksheet 160Quiz Book Download

Services Marketing Excellence Quiz

MCQ: Routine work of pricing, distribution and promotion of services to customers is classified as

  1. descriptive marketing
  2. interactive marketing
  3. internal marketing
  4. external marketing


Types of Conflict Quiz

MCQ: Types of conflict that can occur in marketing channels of a product does not include

  1. vertical channel conflict
  2. horizontal channel conflict
  3. sealed channel conflict
  4. multi-channel conflict


Key Psychological Processes Quiz

MCQ: Changes in behavior occur because of some experiences is classified as

  1. drive
  2. motivation
  3. learning
  4. cues


Purchasing or Procurement Process Quiz

MCQ: Difference between perceived costs and perceived benefits is classified as

  1. buyer's incentive
  2. seller's incentive
  3. corporate incentive
  4. competitor?s incentive


Markup Price Quiz

MCQ: If desired return on sales is 70% and markup price is $65 then unit cost will be

  1. $30.00
  2. $25.50
  3. $19.50
  4. $22.50