Services Marketing Excellence Quiz Questions and Answers PDF Download eBook
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Quiz on Services Marketing Excellence PDF Download eBook
MCQ: The routine work of pricing, distribution and promotion of services to the customers is classified as
- descriptive marketing
- interactive marketing
- internal marketing
- external marketing
D
MCQ: The types of conflict that can occur in marketing channels of a product does not include
- vertical channel conflict
- horizontal channel conflict
- sealed channel conflict
- multi-channel conflict
C
MCQ: The changes in behavior occur because of some experiences is classified as
- drive
- motivation
- learning
- cues
C
MCQ: The difference between perceived costs and perceived benefits is classified as
- buyer's incentive
- seller's incentive
- corporate incentive
- competitor's incentive
A
MCQ: If the desired return on sales is 70% and the markup price is $65 then the unit cost will be
- $30.00
- $25.50
- $19.50
- $22.50
C