Services Marketing Excellence Quiz Questions and Answers 160 PDF Book Download

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Quiz on Services Marketing Excellence Worksheet 160Quiz Book Download

Services Marketing Excellence Quiz

MCQ: Routine work of pricing, distribution and promotion of services to customers is classified as

  1. descriptive marketing
  2. interactive marketing
  3. internal marketing
  4. external marketing

D

Types of Conflict Quiz

MCQ: Types of conflict that can occur in marketing channels of a product does not include

  1. vertical channel conflict
  2. horizontal channel conflict
  3. sealed channel conflict
  4. multi-channel conflict

C

Key Psychological Processes Quiz

MCQ: Changes in behavior occur because of some experiences is classified as

  1. drive
  2. motivation
  3. learning
  4. cues

C

Purchasing or Procurement Process Quiz

MCQ: Difference between perceived costs and perceived benefits is classified as

  1. buyer's incentive
  2. seller's incentive
  3. corporate incentive
  4. competitor?s incentive

A

Markup Price Quiz

MCQ: If desired return on sales is 70% and markup price is $65 then unit cost will be

  1. $30.00
  2. $25.50
  3. $19.50
  4. $22.50

C