Marketing & Customer Value Quiz Questions and Answers 162 PDF Book Download

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Practice marketing and customer value career test with multiple choice question (MCQs): activities in value chain's support are included, with choices procurement, technology development, infrastructure of firm, and all of the above for online marketing degree. Learn developing marketing strategies and plans questions and answers for scholarships exams' problem-solving, assessment test for marketing certifications.

Quiz on Marketing & Customer Value Worksheet 162Quiz Book Download

Marketing and Customer Value Quiz

MCQ: Activities in value chain's support are included

  1. procurement
  2. technology development
  3. infrastructure of firm
  4. all of the above


Five Stage Model in Buying Decision Process Quiz

MCQ: Factors that influence purchase decision and purchase intention are

  1. unanticipated situational factors
  2. attitudes of others
  3. anticipated factors
  4. both A and B


Market Targeting Quiz

MCQ: Effective segmentation criteria does not include

  1. measureable
  2. accessible and substantial
  3. actionable and differential
  4. loyalty and switching patterns


Forecasting and Demand Measurement Quiz

MCQ: Percentage of service ownership in a population is called

  1. product-index percentage
  2. market share percentage
  3. product potential percentage
  4. product-penetration percentage


Marketing Research Process Quiz

MCQ: Analysis of how customer experiences contribute to company's competitive advantage is classified as

  1. customer's metrics pathway
  2. unit metrics pathway
  3. stakeholder satisfaction pathway
  4. company metrics pathway