Marketing & Customer Value Quiz Questions and Answers 162 PDF Download

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Quiz on Marketing & Customer Value Worksheet 162Quiz PDF Download

Marketing and Customer Value Quiz

MCQ: Activities in value chain's support are included

  1. procurement
  2. technology development
  3. infrastructure of firm
  4. all of the above

D

Five Stage Model in Buying Decision Process Quiz

MCQ: Factors that influence purchase decision and purchase intention are

  1. unanticipated situational factors
  2. attitudes of others
  3. anticipated factors
  4. both A and B

D

Market Targeting Quiz

MCQ: Effective segmentation criteria does not include

  1. measureable
  2. accessible and substantial
  3. actionable and differential
  4. loyalty and switching patterns

D

Forecasting and Demand Measurement Quiz

MCQ: Percentage of service ownership in a population is called

  1. product-index percentage
  2. market share percentage
  3. product potential percentage
  4. product-penetration percentage

D

Marketing Research Process Quiz

MCQ: Analysis of how customer experiences contribute to company's competitive advantage is classified as

  1. customer's metrics pathway
  2. unit metrics pathway
  3. stakeholder satisfaction pathway
  4. company metrics pathway

A