Measuring Brand Equity Quiz Questions and Answers 161 PDF Book Download

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Learn measuring brand equity test with multiple choice question (MCQs): overall brand discount rate is equal to sum of, with choices brand risk premium, risk free rate, brand earnings, and both a and b for bachelor's degree in marketing. Learn creating brand equity questions and answers for scholarships exams' problem-solving, assessment test for business analyst certification.

Quiz on Measuring Brand Equity Worksheet 161Quiz Book Download

Measuring Brand Equity Quiz

MCQ: Overall brand discount rate is equal to sum of

  1. brand risk premium
  2. risk free rate
  3. brand earnings
  4. both A and B

D

Customer Equity Quiz

MCQ: Number of acquisition and its prospect depends on

  1. add-on spending
  2. retention
  3. visualization
  4. acquisition

D

Marketing Research Process Quiz

MCQ: Research instruments present to respondents consist a set of questions, are classified as

  1. technological devices
  2. random sample
  3. questionnaires
  4. stratified sample

C

Analyzing Macro Environment Quiz

MCQ: Slow economic and technological changes which influence for larger period of times is called

  1. super trend
  2. fabulous trend
  3. techno-socio trend
  4. mega trend

D

Measuring Brand Equity Quiz

MCQ: value of well-known brand is typically half of firm's

  1. market finance
  2. market capitalization
  3. actual finance
  4. asset total value

B