Marketing Research Process Quiz Questions and Answers 155 PDF Download

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Quiz on Marketing Research Process Worksheet 155Quiz PDF Download

Marketing Research Process Quiz

MCQ: Marketing research firms do not include

  1. syndicated research firms
  2. custom marketing research firms
  3. specialty line marketing firms
  4. product alliance firms


Product Classifications Quiz

MCQ: Perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as

  1. durable goods
  2. non-durable goods
  3. services
  4. augmented goods


Differential Pricing Quiz

MCQ: Kind of pricing in which prices are set below cost temporarily and intentionally to destroy competitors is classified as

  1. non-predatory pricing
  2. predatory pricing
  3. descriptive pricing
  4. augmented pricing


Brand Equity Definition Quiz

MCQ: Process of how effectively existing brand equity has leveraged to a new product is considered as

  1. potential extensions
  2. lifetime extensions
  3. bait extensions
  4. visual extensions


Five Stage Model in Buying Decision Process Quiz

MCQ: When customers possess sufficient ability and motivation, they always follow

  1. central route
  2. value route
  3. motivation route
  4. elaboration route