Marketing Research Process Quiz Questions and Answers 155 PDF Download

Learn marketing research process quiz online, BBA marketing management test 155 for online learning, distance learning courses. Free marketing research process MCQs questions and answers to learn marketing quiz with answers. Practice tests for educational assessment on marketing research process test with answers, five stage model in buying decision process, brand equity definition, differential pricing, product classifications, marketing research process practice test for online marketing mix courses distance learning.

Free online marketing research process course worksheet has multiple choice quiz question: marketing research firms do not include with choices syndicated research firms, custom marketing research firms, specialty line marketing firms and product alliance firms with online learning guide for international exams' preparation like GMAT test prep for good GMAT percentiles, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Worksheet 155 Quiz PDF Download

Marketing Research Process Quiz

MCQ: Marketing research firms do not include

  1. syndicated research firms
  2. custom marketing research firms
  3. specialty line marketing firms
  4. product alliance firms


Product Classifications Quiz

MCQ: Perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as

  1. durable goods
  2. non-durable goods
  3. services
  4. augmented goods


Differential Pricing Quiz

MCQ: Kind of pricing in which prices are set below cost temporarily and intentionally to destroy competitors is classified as

  1. non-predatory pricing
  2. predatory pricing
  3. descriptive pricing
  4. augmented pricing


Brand Equity Definition Quiz

MCQ: Process of how effectively existing brand equity has leveraged to a new product is considered as

  1. potential extensions
  2. lifetime extensions
  3. bait extensions
  4. visual extensions


Five Stage Model in Buying Decision Process Quiz

MCQ: When customers possess sufficient ability and motivation, they always follow

  1. central route
  2. value route
  3. motivation route
  4. elaboration route