Marketing Research Process Quiz Questions and Answers 155 PDF Download

Learn marketing research process quiz, online BBA marketing management test 155 for online courses, distance learning. Free marketing MCQs questions and answers to learn marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process, product classifications, differential pricing, brand equity definition, five stage model in buying decision process for BBA mock test online.

Free marketing research process course worksheet has multiple choice quiz question as marketing research firms do not include with options syndicated research firms, custom marketing research firms, specialty line marketing firms and product alliance firms with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Quiz PDF Download Worksheet 155

Marketing Research Process Quiz

MCQ. Marketing research firms do not include

  1. syndicated research firms
  2. custom marketing research firms
  3. specialty line marketing firms
  4. product alliance firms


Product Classifications Quiz

MCQ. Perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as

  1. durable goods
  2. non-durable goods
  3. services
  4. augmented goods


Differential Pricing Quiz

MCQ. Kind of pricing in which prices are set below cost temporarily and intentionally to destroy competitors is classified as

  1. non-predatory pricing
  2. predatory pricing
  3. descriptive pricing
  4. augmented pricing


Brand Equity Definition Quiz

MCQ. Process of how effectively existing brand equity has leveraged to a new product is considered as

  1. potential extensions
  2. lifetime extensions
  3. bait extensions
  4. visual extensions


Five Stage Model in Buying Decision Process Quiz

MCQ. When customers possess sufficient ability and motivation, they always follow

  1. central route
  2. value route
  3. motivation route
  4. elaboration route