Key Psychological Processes Quiz Questions and Answers 157 PDF Book Download

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Quiz on Key Psychological Processes Worksheet 157Quiz Book Download

Key Psychological Processes Quiz

MCQ: Process of tracing customer's motivation from instrumental to terminal ones is classified as

  1. laddering
  2. motivation hierarchy
  3. intentional hierarchy
  4. sampling hierarchy

A

Geographical Pricing Quiz

MCQ: Form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as

  1. offset
  2. buy back arrangement
  3. barter
  4. compensation deal

A

Forecasting and Demand Measurement Quiz

MCQ: When company's marketing expenditures affect its product sales, this is concluded as

  1. product-share
  2. sales response functions
  3. company market share
  4. potential customers

B

Brand Strategy Quiz

MCQ: When bands are introduced to compete with competitors thus brands are classified as

  1. flankers
  2. competitive
  3. variant brand
  4. sub variant brands

A

Marketing Research Process Quiz

MCQ: In marketing, 'commitment to goals' are classified as

  1. quality metrics
  2. loyalty metrics
  3. internal marketing metrics
  4. perceived metrics

C