Marketing Research Process Quiz Questions and Answers 154 PDF Download

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Quiz on Marketing Research Process Worksheet 154Quiz PDF Download

Marketing Research Process Quiz

MCQ: Type of questions in marketing research questionnaire are

  1. open -ended questions
  2. close-ended questions
  3. rating scale
  4. both A and B


Key Psychological Processes Quiz

MCQ: Motivation, learning and perception all are included in

  1. psychological processes
  2. motivation process
  3. buying process
  4. monitoring process


Consumer Goods Classification Quiz

MCQ: Shopping goods that are similar in quality and have different prices to justify comparisons of shopping goods are classified as

  1. homogeneous shopping goods
  2. heterogeneous shopping goods
  3. impulse shopping goods
  4. emergency shopping goods


Analyzing Macro Environment Quiz

MCQ: Recognition of needs to integrate environmental issues into firm's strategic plans is called

  1. corporate environmentalism
  2. individual environmentalism
  3. market environmentalism
  4. environment segmentation


Marketing Research Process Quiz

MCQ: Question in which two characters are given to make one statement as an answer is classified as

  1. picture completion
  2. structure completion
  3. unstructured story
  4. graphic representation