Key Psychological Processes Questions and Answers PDF Download eBook
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Trivia Quiz on Key Psychological Processes PDF Download eBook
MCQ: The persuasion of goal with less or more vigor objectives is classified as
- motivation
- intensity
- demonization
- psychogenic factors
B
MCQ: The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as
- marketer's brand equity
- customer based brand equity
- knowledge based equity
- effective brand equity
B
MCQ: The last step in the marketing research process is to
- make the decision
- plan next corporate plan
- gather market data
- deciding decision alternatives
A
MCQ: The banks, hotels, airlines, law firms and insurance companies are example of services of
- government sector
- private non-profit sector
- manufacturing sector
- business sector
D
MCQ: The sum of variable costs and fixed costs is classified as
- fixed costs
- total costs
- augmented costs
- variable costs
B