Marketing Strategy Quiz Questions and Answers 151 PDF Book Download

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Quiz on Marketing Strategy Worksheet 151Quiz Book Download

Marketing Strategy Quiz

MCQ: When all customers have same preferences, marketing strategy is classified as

  1. mass marketing
  2. niche marketing
  3. individual marketing
  4. profitability marketing

A

Setting Price Quiz

MCQ: Pricing objective of company who is plagued with intense competition and overcapacity is

  1. maximum market skimming
  2. maximum market share
  3. maximum current profit
  4. survival

D

Benefits of Vertical Coordination Quiz

MCQ: Simple and routine exchanges with moderate level of cooperation and exchange of information is classified as

  1. basic buying and selling
  2. contractual selling
  3. contractual buying
  4. cooperative systems

A

Marketing and Customer Value Quiz

MCQ: 'value chain' identifies primary activities and

  1. Four support activities
  2. Five support activities
  3. Six support activities
  4. Seven support activates

A

Building Brand Equity Quiz

MCQ: Criteria for choosing brand elements are classified as

  1. memorable
  2. meaningful
  3. likeable
  4. all of the above

D