Marketing Strategy Quiz Questions and Answers 151 PDF Download

Learn marketing strategy quiz, online BBA marketing management test 151 for distance learning, online courses. Free marketing MCQs questions and answers to learn marketing strategy MCQs with answers. Practice MCQs to test knowledge on marketing strategy with answers, building brand equity, marketing and customer value, benefits of vertical coordination, setting price, marketing strategy test for online affiliate marketing courses distance learning.

Free marketing strategy online course worksheet has multiple choice quiz question: when all customers have same preferences, marketing strategy is classified as with choices mass marketing, niche marketing, individual marketing and profitability marketing for online mock tests, competitive exams questions and answers after reading theory and textbooks, study identifying market segments & targets multiple choice questions based quiz question and answers.

Quiz on Marketing Strategy Worksheet 151 Quiz PDF Download

Marketing Strategy Quiz

MCQ. When all customers have same preferences, marketing strategy is classified as

  1. mass marketing
  2. niche marketing
  3. individual marketing
  4. profitability marketing


Setting Price Quiz

MCQ. Pricing objective of company who is plagued with intense competition and overcapacity is

  1. maximum market skimming
  2. maximum market share
  3. maximum current profit
  4. survival


Benefits of Vertical Coordination Quiz

MCQ. Simple and routine exchanges with moderate level of cooperation and exchange of information is classified as

  1. basic buying and selling
  2. contractual selling
  3. contractual buying
  4. cooperative systems


Marketing and Customer Value Quiz

MCQ. 'value chain' identifies primary activities and

  1. Four support activities
  2. Five support activities
  3. Six support activities
  4. Seven support activates


Building Brand Equity Quiz

MCQ. Criteria for choosing brand elements are classified as

  1. memorable
  2. meaningful
  3. likeable
  4. all of the above