Marketing Strategy Quiz Questions and Answers 151 PDF Book Download

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Quiz on Marketing Strategy Worksheet 151Quiz Book Download

Marketing Strategy Quiz

MCQ: When all customers have same preferences, marketing strategy is classified as

  1. mass marketing
  2. niche marketing
  3. individual marketing
  4. profitability marketing


Setting Price Quiz

MCQ: Pricing objective of company who is plagued with intense competition and overcapacity is

  1. maximum market skimming
  2. maximum market share
  3. maximum current profit
  4. survival


Benefits of Vertical Coordination Quiz

MCQ: Simple and routine exchanges with moderate level of cooperation and exchange of information is classified as

  1. basic buying and selling
  2. contractual selling
  3. contractual buying
  4. cooperative systems


Marketing and Customer Value Quiz

MCQ: 'value chain' identifies primary activities and

  1. Four support activities
  2. Five support activities
  3. Six support activities
  4. Seven support activates


Building Brand Equity Quiz

MCQ: Criteria for choosing brand elements are classified as

  1. memorable
  2. meaningful
  3. likeable
  4. all of the above