Marketing Strategy Quiz Questions and Answers 151 PDF Book Download

Marketing strategy quiz, marketing strategy MCQs with answers, marketing management test prep 151 to learn marketing courses for online BBA degree. Identifying market segments and targets quiz questions and answers, marketing strategy multiple choice questions (MCQs) to practice marketing test with answers for online colleges and universities courses. Learn marketing strategy MCQs, marketing and customer value, benefits of vertical coordination, setting price, marketing strategy test prep for business analytics certifications.

Learn marketing strategy test with multiple choice question (MCQs): when all customers have same preferences, marketing strategy is classified as, with choices mass marketing, niche marketing, individual marketing, and profitability marketing for online college business degree. Learn identifying market segments and targets questions and answers for problem-solving, merit scholarships assessment test for business analyst certification.

Quiz on Marketing Strategy Worksheet 151Quiz Book Download

Marketing Strategy Quiz

MCQ: When all customers have same preferences, marketing strategy is classified as

  1. mass marketing
  2. niche marketing
  3. individual marketing
  4. profitability marketing

A

Setting Price Quiz

MCQ: Pricing objective of company who is plagued with intense competition and overcapacity is

  1. maximum market skimming
  2. maximum market share
  3. maximum current profit
  4. survival

D

Benefits of Vertical Coordination Quiz

MCQ: Simple and routine exchanges with moderate level of cooperation and exchange of information is classified as

  1. basic buying and selling
  2. contractual selling
  3. contractual buying
  4. cooperative systems

A

Marketing and Customer Value Quiz

MCQ: 'value chain' identifies primary activities and

  1. Four support activities
  2. Five support activities
  3. Six support activities
  4. Seven support activates

A

Building Brand Equity Quiz

MCQ: Criteria for choosing brand elements are classified as

  1. memorable
  2. meaningful
  3. likeable
  4. all of the above

D