Market Segmentation Quiz Questions and Answers 163 PDF Book Download

Market segmentation quiz, market segmentation MCQs with answers, marketing test prep 163 to learn online marketing degree courses. Customer driven marketing strategy quiz questions and answers, market segmentation multiple choice questions (MCQs) to practice marketing test with answers for online colleges and universities courses. Learn market segmentation MCQs, competitive positions, business actions and sustainable markets, product life cycle strategies, market segmentation test prep for digital marketing certification.

Learn market segmentation test with multiple choice question (MCQs): global communication and product strategy in which communication is adjusted but product would not be changed is classified as, with choices product adaptation, straight product extension, dual adaptation, and communication adaptation for business management degree online. Learn customer driven marketing strategy questions and answers for problem-solving, merit scholarships assessment test for digital marketing certification.

Quiz on Market Segmentation Worksheet 163Quiz Book Download

Market Segmentation Quiz

MCQ: Global communication and product strategy in which communication is adjusted but product would not be changed is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

D

Product Life Cycle Strategies Quiz

MCQ: Third step in personal selling process after completion of pre-approach step is to

  1. prospecting and qualifying
  2. handling objections
  3. approach
  4. presentation and demonstration

C

Business Actions and Sustainable Markets Quiz

MCQ: 'natural forces or factors' are considered in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above

A

Competitive Positions Quiz

MCQ: If product performance exceeds customer expectations, customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

C

Buyer Decision Process for New Products Quiz

MCQ: Demand which is affected by price changes in short term is

  1. elastic demand
  2. inelastic demand
  3. realistic demand
  4. unrealistic demand

A