Market Segmentation Quiz Questions and Answers 163 PDF Download

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Quiz on Market Segmentation Worksheet 163Quiz PDF Download

Market Segmentation Quiz

MCQ: Division of market on basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Product Life Cycle Strategies Quiz

MCQ: Widely accepted and currently popular style in specific or given field of art is called

  1. fashion
  2. fads
  4. customs


Business Actions and Sustainable Markets Quiz

MCQ: Sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as

  1. sense of broad marketing
  2. sense of mission marketing
  3. sense of vision marketing
  4. societal marketing


Competitive Positions Quiz

MCQ: According to competitive positions, main focus of market leader strategy is to

  1. expand market share
  2. indirect attack
  3. multiple niching
  4. full frontal attack


Buyer Decision Process for New Products Quiz

MCQ: When any potential customer become a regular user of product, this change is called

  1. adoption
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior