Marketing information & Insights Quiz Questions and Answers 164 PDF Download

Learn marketing information & insights quiz, online principles of marketing test 164 for online courses, distance learning. Free marketing MCQs questions and answers to learn marketing information & insights MCQs with answers. Practice MCQs to test knowledge on marketing information and insights, what is a product, multi channel marketing, personal factors, buyer decision process for new products for MBA interview preparation.

Free marketing information & insights course worksheet has multiple choice quiz question as kind of understanding company gets from marketing information is known as with options marketing information system, customer insights, competitive marketing database and variable testing data base with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study managing marketing information: customer insights multiple choice questions based quiz question and answers.

Quiz on Marketing information & Insights Quiz PDF Download Worksheet 164

Marketing information and Insights Quiz

MCQ. Kind of understanding company gets from marketing information is known as

  1. marketing information system
  2. customer insights
  3. competitive marketing database
  4. variable testing data base


What is a Product Quiz

MCQ. Consumer products does not include

  1. sought products
  2. unsought products
  3. specialty products
  4. shopping products


Multi Channel Marketing Quiz

MCQ. If company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

  1. flexible channel
  2. static channel
  3. direct channel
  4. indirect channel


Personal factors Quiz

MCQ. Aspects of brand that are linked to human traits, developed in a specific mix called

  1. Brand awareness
  2. brand personality
  3. self-concept
  4. self-image


Buyer Decision Process for New Products Quiz

MCQ. Tendency to which existing products appears less superior compared to innovative products is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility