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Marketing information & Insights Quiz Questions and Answers 164 PDF Download

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Quiz on Marketing information & Insights Worksheet 164Quiz PDF Download

Marketing information and Insights Quiz

MCQ: Kind of understanding company gets from marketing information is known as

  1. marketing information system
  2. customer insights
  3. competitive marketing database
  4. variable testing data base


What is a Product Quiz

MCQ: Consumer products does not include

  1. sought products
  2. unsought products
  3. specialty products
  4. shopping products


Multi Channel Marketing Quiz

MCQ: If company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

  1. flexible channel
  2. static channel
  3. direct channel
  4. indirect channel


Personal factors Quiz

MCQ: Aspects of brand that are linked to human traits, developed in a specific mix called

  1. Brand awareness
  2. brand personality
  3. self-concept
  4. self-image


Buyer Decision Process for New Products Quiz

MCQ: Tendency to which existing products appears less superior compared to innovative products is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility