Marketing information & Insights Quiz Questions and Answers 164 PDF Download

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Free online marketing information & insights course worksheet has multiple choice quiz question: kind of understanding company gets from marketing information is known as with choices marketing information system, customer insights, competitive marketing database and variable testing data base for online business manager interview questions and answers with BBA, MBA competitive exam tests, study managing marketing information: customer insights multiple choice questions based quiz question and answers.

Quiz on Marketing information & Insights Worksheet 164 Quiz PDF Download

Marketing information and Insights Quiz

MCQ: Kind of understanding company gets from marketing information is known as

  1. marketing information system
  2. customer insights
  3. competitive marketing database
  4. variable testing data base


What is a Product Quiz

MCQ: Consumer products does not include

  1. sought products
  2. unsought products
  3. specialty products
  4. shopping products


Multi Channel Marketing Quiz

MCQ: If company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

  1. flexible channel
  2. static channel
  3. direct channel
  4. indirect channel


Personal factors Quiz

MCQ: Aspects of brand that are linked to human traits, developed in a specific mix called

  1. Brand awareness
  2. brand personality
  3. self-concept
  4. self-image


Buyer Decision Process for New Products Quiz

MCQ: Tendency to which existing products appears less superior compared to innovative products is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility