Market Segmentation Quiz Questions and Answers 162 PDF Download

Learn market segmentation quiz, online principles of marketing test 162 for online courses, distance learning. Free marketing MCQs questions and answers to learn market segmentation MCQs with answers. Practice MCQs to test knowledge on market segmentation, new product development strategy, what is a product, market targeting, company marketing environment for online interactive marketing course test.

Free market segmentation course worksheet has multiple choice quiz question as segmentation of international markets on basis of overall economic development is an example of with options geographic location, cultural factors, economic factors and political and legal factors with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study customer driven marketing strategy multiple choice questions based quiz question and answers.

Quiz on Market Segmentation Quiz PDF Download Worksheet 162

Market Segmentation Quiz

MCQ. Segmentation of international markets on basis of overall economic development is an example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

C

New Product Development Strategy Quiz

MCQ. New brands a company develops with its own resources and R&D efforts are called

  1. new products
  2. existing products
  3. acquisition
  4. mergers

A

What is a Product Quiz

MCQ. Industry capital items include

  1. installations
  2. industrial materials and parts
  3. shopping products
  4. both a and b

D

Market Targeting Quiz

MCQ. Scion, Toyota and Lexus under roof of same brand targets their own segments so coverage strategy used in this situation is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

B

Company marketing environment Quiz

MCQ. Macro environment does not includes

  1. Technological factors
  2. The marketing intermediaries
  3. Political factors
  4. Both a and c

B