Market Segmentation Quiz Questions and Answers 162 PDF Download

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Quiz on Market Segmentation Worksheet 162Quiz PDF Download

Market Segmentation Quiz

MCQ: Segmentation of international markets on basis of overall economic development is an example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors


New Product Development Strategy Quiz

MCQ: New brands a company develops with its own resources and R&D efforts are called

  1. new products
  2. existing products
  3. acquisition
  4. mergers


What is a Product Quiz

MCQ: Industry capital items include

  1. installations
  2. industrial materials and parts
  3. shopping products
  4. both a and b


Market Targeting Quiz

MCQ: Scion, Toyota and Lexus under roof of same brand targets their own segments so coverage strategy used in this situation is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing


Company marketing environment Quiz

MCQ: Macro environment does not includes

  1. Technological factors
  2. The marketing intermediaries
  3. Political factors
  4. Both a and c