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Microenvironment Questions and Answers PDF Download eBook
MCQ: The type of question in questionnaire in which all possible choices are given is
- open ended question
- close ended question
- Both a and b
- none of above
B
MCQ: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is
- need recognition
- information search
- evaluation of alternatives
- both b and c
C
MCQ: The study of human population in context of gender, race and occupation is called
- the demographic environment
- the cultural environment
- the economic environment
- the natural environment
A
MCQ: The first step in marketing process is to
- define research objectives
- develop research plan
- implement research plan
- none of above
A
MCQ: The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as
- conventional distribution channel
- horizontal marketing system
- vertical marketing system
- static distribution channel
C