Public Policy & Marketing Quiz Questions and Answers 161 PDF Download

Learn public policy & marketing quiz, online principles of marketing test 161 for online courses, distance learning. Free marketing MCQs questions and answers to learn public policy & marketing MCQs with answers. Practice MCQs to test knowledge on public policy and marketing, communication process view, psychological factors, market segmentation, designing a customer driven marketing strategy for BBA online study questions with answers.

Free public policy & marketing course worksheet has multiple choice quiz question as pricing issues within channel levels includes with options price maintenance, predatory pricing, price discrimination and deceptive pricing with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study pricing strategy multiple choice questions based quiz question and answers.

Quiz on Public Policy & Marketing Quiz PDF Download Worksheet 161

Public Policy and Marketing Quiz

MCQ. Pricing issues within channel levels includes

  1. price maintenance
  2. predatory pricing
  3. price discrimination
  4. deceptive pricing

B

Communication Process View Quiz

MCQ. In communication process, media and message are considered as

  1. communication tools
  2. communication channels
  3. communication functions
  4. communication parties

A

Psychological Factors Quiz

MCQ. 'psychological factors' that affect consumer's buying behaviors includes

  1. motivation
  2. perception
  3. beliefs and attitudes
  4. all of above

D

Market Segmentation Quiz

MCQ. Market segmented on basis of usage rates such as 'heavy user' or 'light user' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Designing a Customer Driven Marketing Strategy Quiz

MCQ. 'inside-out' perspective is referred in

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept

C