Public Policy & Marketing Quiz Questions and Answers 161 PDF Download

Learn public policy & marketing quizzes, BBA principles of marketing online test 161 for distance learning degree, online BBA courses. Colleges and universities courses, MCQs on pricing strategy quiz, public policy & marketing multiple choice questions and answers to learn marketing quiz with answers. Practice public policy and marketing MCQs career test assessment on designing a customer driven marketing strategy, market segmentation, psychological factors, communication process view, public policy and marketing practice test for online direct response marketing courses distance learning.

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Quiz on Public Policy & Marketing Worksheet 161Quiz PDF Download

Public Policy and Marketing Quiz

MCQ: Pricing issues within channel levels includes

  1. price maintenance
  2. predatory pricing
  3. price discrimination
  4. deceptive pricing

B

Communication Process View Quiz

MCQ: In communication process, media and message are considered as

  1. communication tools
  2. communication channels
  3. communication functions
  4. communication parties

A

Psychological Factors Quiz

MCQ: 'psychological factors' that affect consumer's buying behaviors includes

  1. motivation
  2. perception
  3. beliefs and attitudes
  4. all of above

D

Market Segmentation Quiz

MCQ: Market segmented on basis of usage rates such as 'heavy user' or 'light user' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Designing a Customer Driven Marketing Strategy Quiz

MCQ: 'inside-out' perspective is referred in

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept

C