Public Policy & Marketing Quiz Questions and Answers 161 PDF Download

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Quiz on Public Policy & Marketing Worksheet 161Quiz PDF Download

Public Policy and Marketing Quiz

MCQ: Pricing issues within channel levels includes

  1. price maintenance
  2. predatory pricing
  3. price discrimination
  4. deceptive pricing


Communication Process View Quiz

MCQ: In communication process, media and message are considered as

  1. communication tools
  2. communication channels
  3. communication functions
  4. communication parties


Psychological Factors Quiz

MCQ: 'psychological factors' that affect consumer's buying behaviors includes

  1. motivation
  2. perception
  3. beliefs and attitudes
  4. all of above


Market Segmentation Quiz

MCQ: Market segmented on basis of usage rates such as 'heavy user' or 'light user' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Designing a Customer Driven Marketing Strategy Quiz

MCQ: 'inside-out' perspective is referred in

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept