Public Policy & Marketing Quiz Questions and Answers 161 PDF Download

Learn public policy & marketing quiz, online principles of marketing test 161 for distance learning, online courses. Free marketing MCQs questions and answers to learn public policy & marketing MCQs with answers. Practice MCQs to test knowledge on public policy and marketing with answers, designing a customer driven marketing strategy, market segmentation, psychological factors, communication process view, public policy and marketing test for online direct response marketing courses distance learning.

Free public policy & marketing online course worksheet has multiple choice quiz question: pricing issues within channel levels includes with choices price maintenance, predatory pricing, price discrimination and deceptive pricing for online management degree preparation with distance learning eCourses, study pricing strategy multiple choice questions based quiz question and answers.

Quiz on Public Policy & Marketing Worksheet 161 Quiz PDF Download

Public Policy and Marketing Quiz

MCQ. Pricing issues within channel levels includes

  1. price maintenance
  2. predatory pricing
  3. price discrimination
  4. deceptive pricing

B

Communication Process View Quiz

MCQ. In communication process, media and message are considered as

  1. communication tools
  2. communication channels
  3. communication functions
  4. communication parties

A

Psychological Factors Quiz

MCQ. 'psychological factors' that affect consumer's buying behaviors includes

  1. motivation
  2. perception
  3. beliefs and attitudes
  4. all of above

D

Market Segmentation Quiz

MCQ. Market segmented on basis of usage rates such as 'heavy user' or 'light user' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Designing a Customer Driven Marketing Strategy Quiz

MCQ. 'inside-out' perspective is referred in

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept

C