Product Life Cycle Strategies Quiz Questions and Answers 14 PDF Download

Learn product life cycle strategies quiz, online principles of marketing test 14 for online courses, distance learning. Free marketing MCQs questions and answers to learn product life cycle strategies MCQs with answers. Practice MCQs to test knowledge on product life cycle strategies, capturing value from customers, customer databases and direct marketing, customer value based pricing for test to get into business graduate school.

Free product life cycle strategies course worksheet has multiple choice quiz question as customers in growth stage of life cycle of products are classified as with options innovators, early adopters, middle majority customers and laggards with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study new product development multiple choice questions based quiz question and answers.

Quiz on Product Life Cycle Strategies Quiz PDF Download Worksheet 14

Product Life Cycle Strategies Quiz

MCQ. Customers in growth stage of life cycle of products are classified as

  1. innovators
  2. early adopters
  3. middle majority customers
  4. laggards


Capturing Value from Customers Quiz

MCQ. Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above


Customer Databases and Direct Marketing Quiz

MCQ. Kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called

  1. direct mail marketing
  2. kiosk marketing
  3. catalog marketing
  4. premium marketing


Product Life Cycle Strategies Quiz

MCQ. Profits related to new product in its introductory stage are

  1. negative
  2. continuously rising
  3. higher
  4. declining


Customer Value Based Pricing Quiz

MCQ. First step of cost based pricing strategy is to

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value