Managing Marketing Effort Quiz Questions and Answers 16 PDF Book Download

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Quiz on Managing Marketing Effort Worksheet 16Quiz Book Download

Managing Marketing Effort Quiz

MCQ: Exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C

Personal factors Quiz

MCQ: Personal factors include

  1. online communities
  2. social class
  3. personality and self-concept
  4. roles and status

C

Customer Value Based Pricing Quiz

MCQ: Second step in cost based pricing is to

  1. set price based on cost
  2. convince buyer about products value
  3. design a product
  4. determine cost of product

D

Market Segmentation Quiz

MCQ: 'Harley-Davidson' which marketed bikes for female segment of market is an example of

  1. geographic segmentation
  2. gender segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

Psychological Factors Quiz

MCQ: Ads affecting consumer's subconscious minds are classified as

  1. online advertising
  2. subliminal advertising
  3. luminal advertising
  4. both b and c

B