Managing Marketing Effort Quiz Questions and Answers 16 PDF Book Download

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Quiz on Managing Marketing Effort Worksheet 16Quiz Book Download

Managing Marketing Effort Quiz

MCQ: International markets can be segmented on basis of factors such as

  1. geographic location
  2. cultural factors
  3. economic factors
  4. all of above


Personal factors Quiz

MCQ: As soon as ideas are shortlisted, best idea leads to development of

  1. product concept
  2. production phase
  3. production screening
  4. none of above


Customer Value Based Pricing Quiz

MCQ: Adopter group 'late majority' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound


Market Segmentation Quiz

MCQ: Kind of product mix and marketing mix which appeals large number of buyers is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing


Psychological Factors Quiz

MCQ: Field sales force is also called as

  1. inside sales force
  2. outside sales force
  3. channel intermediaries
  4. none of the above