Company Wide Strategic Planning Quiz Questions and Answers PDF Download eBook
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"The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as", company wide strategic planning Multiple Choice Questions (MCQ) with choices corporate image analysis, customer value analysis, strategic behavior analysis, and benchmarking to learn online marketing courses. Learn company and marketing strategy questions and answers with free online certification courses for online business management degree programs.
Quiz on Company Wide Strategic Planning PDF Download eBook
MCQ: The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
- customer value analysis
- corporate image analysis
- strategic behavior analysis
- benchmarking
A
MCQ: The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as
- target costing
- marginal costing
- learning curve costing
- demand based costing
A
MCQ: The changes made in the product characteristics such as quality, style and features are called
- modifying marketing mix
- modifying raw material schedule
- modifying the product
- modifying the market
C
MCQ: The specific brands of luxury cars are classified as
- consumer products
- augmented product
- industrial products
- de-augmented product
A
MCQ: The researcher selects sample which is at his most ease is
- stratified random sample
- cluster sample
- simple random sample
- convenience sample
D