Buyer Decision Processes Quiz Questions and Answers 12 PDF Download

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Quiz on Buyer Decision Processes Worksheet 12 Quiz PDF Download

Buyer Decision Processes Quiz

MCQ: Needs of customers are triggered by

  1. internal stimuli
  2. external stimuli
  3. both a and b
  4. none of above


New Product Development Process Quiz

MCQ: Detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

  1. product concept
  2. production phase
  3. production screening
  4. raw-material screening


Marketing Research Quiz

MCQ: Second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above


Market Segmentation Quiz

MCQ: Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of

  1. user status
  2. usage rate
  3. loyalty status
  4. benefits sought


Social Factors Quiz

MCQ: Group which can exert influences on other because of specialized knowledge and skills is called

  1. opinion leader
  2. leading adopters
  3. influential
  4. all of above