Microenvironment Quiz Questions and Answers 126 PDF Download

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Quiz on Microenvironment Worksheet 126 Quiz PDF Download

Microenvironment Quiz

MCQ: A company's microenvironment, 'local publics' consists of

  1. Environmental organizations
  2. Editorial opinion
  3. Community organizations
  4. Both a and b


Buyer Decision Process for New Products Quiz

MCQ: Factors influence innovation's rate of adoption are

  1. relative advantage
  2. divisibility
  3. communicability
  4. all of above


Types of sample Quiz

MCQ: Type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above


Capturing Value from Customers Quiz

MCQ: Company wants to nurture, retain and grow its customer of customer group called

  1. True friend
  2. Barnacles
  3. Butterflies
  4. Strangers


What is a Product Quiz

MCQ: Specific brands of luxury cars are classified as

  1. consumer products
  2. augmented product
  3. industrial products
  4. de-augmented product