Company marketing environment Quiz Questions and Answers 127 PDF Book Download

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Quiz on Company marketing environment Worksheet 127Quiz Book Download

Company marketing environment Quiz

MCQ: Basic competitive strategies includes

  1. cost leadership
  2. focusing strategy
  3. differentiation
  4. all of above


Understanding Marketplace and Customer Needs Quiz

MCQ: Products or services having significant group of buyers who are willing to make purchase efforts are called

  1. sought products
  2. unsought products
  3. specialty products
  4. both a and b


Product Life Cycle Strategies Quiz

MCQ: Clothing lines distribution as casual clothes and formal clothes is a classic example of

  1. styles
  2. fashion
  3. norms


Competitor Analysis Quiz

MCQ: Mental process in which customer ends up as buyer of a new product is called

  1. adoption process
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior


Sales Promotion Quiz

MCQ: Value that customers give up to get benefits of products or services is classified as

  1. discount
  2. value added tax
  3. price
  4. tax