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"The strong brand preferences and loyalty plays a role in buying of", vertical marketing systems Multiple Choice Questions (MCQ) with choices unsought consumer products, industrial products, sought industrial product, and specialty products to study online BBA courses. Learn marketing channels questions and answers with free online certification courses for online BBA courses.
Vertical Marketing Systems Questions and Answers PDF Download eBook
MCQ: The strong brand preferences and loyalty plays a role in buying of
- industrial products
- unsought consumer products
- sought industrial product
- specialty products
D
MCQ: The types of consumer products are
- Two types
- Three types
- Four types
- Five types
C
MCQ: The 'buyer's black box' consists of
- characteristics of buyers
- buyer's decision process
- the cultural environment
- both a and b
D
MCQ: The adopter group 'early adopters' is classified as
- deliberate
- guided by respect
- skeptical
- tradition bound
B
MCQ: The Company focuses on product improvements on continuous basis in the marketing concept called
- The product concept
- The production concept
- The selling concept
- None of the above
A