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Microenvironment Quiz Questions and Answers 124 PDF Book Download

Microenvironment quiz, microenvironment MCQs answers, marketing quiz 124 to learn marketing courses online. Analyzing marketing environment quiz questions and answers, microenvironment multiple choice questions (MCQs) to practice marketing test with answers for online colleges and universities courses. Learn microenvironment MCQs, relative prices, market segmentation, new product development process, microenvironment test prep for digital marketing certification.

Learn microenvironment test with multiple choice question (MCQs): disagreement between different marketing channel regarding roles, rewards and goals is called, with choices channel conflict, marketing conflict, direct conflict, and indirect channel conflict for online college business degree. Learn analyzing marketing environment questions and answers for scholarships exams' problem-solving, assessment test for digital marketing certification.

Quiz on Microenvironment Worksheet 124Quiz Book Download

Microenvironment Quiz

MCQ: Disagreement between different marketing channel regarding roles, rewards and goals is called

  1. channel conflict
  2. marketing conflict
  3. direct conflict
  4. indirect channel conflict

A

New Product Development Process Quiz

MCQ: Method of managing promotional budget to match outlays of competitors is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

C

Market Segmentation Quiz

MCQ: companies that buy and sell only on internet are classified as

  1. premium companies
  2. direct companies
  3. click only companies
  4. click and mortar companies

C

Relative Prices Quiz

MCQ: If a customer buys a cell phone and buy Bluetooth hands free later then pricing strategy used in this situation is called

  1. bi-product pricing
  2. optional product pricing
  3. Two way pricing
  4. Two part pricing

B

Buyer Decision Processes Quiz

MCQ: SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B