Microenvironment Quiz Questions and Answers 124 PDF Download

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Quiz on Microenvironment Worksheet 124Quiz PDF Download

Microenvironment Quiz

MCQ: A company's microenvironment, 'citizen-action publics' consists of

  1. minority groups
  2. stockholders
  3. Community organizations
  4. both b and c


New Product Development Process Quiz

MCQ: Process of systematic search for gathering new product ideas is called

  1. idea generation
  2. product generation
  3. market development
  4. business development


Market Segmentation Quiz

MCQ: Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment


Relative Prices Quiz

MCQ: Off-price retailer that is division of some large retail corporation is classified as

  1. independent super retailer
  2. off-price retailer
  3. on-price retailer
  4. independent off-price retailer


Buyer Decision Processes Quiz

MCQ: In information search, consumers can obtain information from

  1. personal sources
  2. commercial sources
  3. experiential sources
  4. all of above