Marketing Research Process Quiz Questions and Answers Online 60 pdf eBooks Download

Learn marketing research process quiz questions, online BBA marketing management quiz 60 to practice. Free marketing MCQs questions and answers to learn marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process, what influences consumer behavior, scm value networks, estimating costs, marketing and customer value worksheets.

Free marketing research process worksheet has multiple choice quiz question as a level which defines respondent's intention to buy, answer key with choices as intention-to-buy scale, ranking scale, two option answer and least important scale problem solving to test study skills. For viva learning help and jobs' interview preparation tips, study online conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Quiz pdf Download Worksheet 60

Marketing Research Process Quiz

MCQ. A level which defines respondent's intention to buy

  1. intention-to-buy scale
  2. ranking scale
  3. Two option answer
  4. least important scale


What Influences Consumer Behavior Quiz

MCQ. Area's specific subculture and social class is classified as

  1. economic factors
  2. global factors
  3. environmental factors
  4. cultural factors


SCM Value Networks Quiz

MCQ. Planning system which manages human resources, manufacturing, raw material purchasing and cash flow in form of network is classified as

  1. functional resource planning
  2. predatory resource planning
  3. enterprise resource planning
  4. hybrid resource planning


Estimating Costs Quiz

MCQ. Selling of product's price is set with help of

  1. demand
  2. supply
  3. cost
  4. discount and allowance


Marketing and Customer Value Quiz

MCQ. All activities that define target markets and potential customer's is part of

  1. customer relationship management
  2. strategic management process
  3. customer acquisition process
  4. new-offering process