Marketing Research Process Quiz Questions and Answers 60 PDF Download

Practice marketing research process quiz online, BBA marketing management test 60 for online courses, distance learning. Free marketing MCQs questions and answers to learn marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process, what influences consumer behavior, scm value networks, estimating costs, marketing and customer value worksheets.

Free marketing research process course worksheet has multiple choice quiz question as a level which defines respondent's intention to buy with options intention-to-buy scale, ranking scale, two option answer and least important scale with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Quiz PDF Download Worksheet 60

Marketing Research Process Quiz

MCQ. A level which defines the respondent's intention to buy

  1. intention-to-buy scale
  2. ranking scale
  3. Two option answer
  4. least important scale

A

What Influences Consumer Behavior Quiz

MCQ. The area's specific subculture and social class is classified as

  1. economic factors
  2. global factors
  3. environmental factors
  4. cultural factors

D

SCM Value Networks Quiz

MCQ. The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as

  1. functional resource planning
  2. predatory resource planning
  3. enterprise resource planning
  4. hybrid resource planning

C

Estimating Costs Quiz

MCQ. The selling of the product's price is set with the help of

  1. demand
  2. supply
  3. cost
  4. discount and allowance

A

Marketing and Customer Value Quiz

MCQ. All the activities that define the target markets and potential customer's is the part of

  1. customer relationship management
  2. the strategic management process
  3. customer acquisition process
  4. the new-offering process

C