Buying Decision Process - Five Stage Model Quiz Questions and Answers PDF Download eBook
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Quiz on Buying Decision Process - Five Stage Model PDF Download eBook
MCQ: The information is collected from consumer rating organizations and mass media is classified as
- public sources
- experimental sources
- personal sources
- commercial sources
A
MCQ: The 'chain of value' identifies
- Four primary activities
- Five primary activities
- Six primary activities
- Seven primary activities
B
MCQ: When more and more extrinsic factors play role in the buying decision, the customer most probably follow
- peripheral route
- central route
- expectancy cue
- value cue
A
MCQ: The assessment of brand equity potential sources by tracking consumer knowledge structure is called
- direct approach
- indirect approach
- internal assessment
- external assessment
B
MCQ: The change in attitude based on customer's association to brands is classified as
- elaboration route
- central cues
- value cues
- peripheral route
D