Maximizing Customer Lifetime Value Quiz Questions 120 Tests pdf Download

Practice BBA marketing management MCQ test 120 to learn maximizing customer lifetime value quiz online. Free marketing management quiz questions and answers to learn creating long-term loyalty relationships. Practice MCQs to test knowledge on maximizing customer lifetime value, what influences consumer behavior, forecasting and demand measurement, channel levels, five stage model in buying decision process worksheets.

Free marketing worksheets has multiple choice quiz questions as a person or company that yields a revenue more than incurred costs of selling and serving is called, answer key with choices as dissatisfaction, superior value, profitable customers and satisfied customers to test study skills. For e-learning, study online creating long-term loyalty relationships multiple choice questions based quiz questions and answers.

Quiz on Maximizing Customer Lifetime Value: Worksheets 120 Quiz pdf Download

Maximizing Customer Lifetime Value Quiz

MCQ. A person or company that yields a revenue more than incurred costs of selling and serving is called

  1. dissatisfaction
  2. superior value
  3. profitable customers
  4. satisfied customers

C

What Influences Consumer Behavior Quiz

MCQ. Belief system that helps in shaping attitudes and behaviors is classified as

  1. core consumer behavior
  2. core values
  3. multitasking
  4. time constrained

B

Forecasting and Demand Measurement Quiz

MCQ. A technique which multiplies a base number by adjusting percentages is called

  1. chain-ratio method
  2. supply ratio method
  3. raw material ratio
  4. fixed cost ratio

A

Channel Levels Quiz

MCQ. Channel system of company sells its products directly to its customers is classified as

  1. direct marketing channel
  2. indirect marketing channel
  3. descriptive channels
  4. functional channels

A

Five Stage Model in Buying Decision Process Quiz

MCQ. When customer set acceptance cutoff level is minimum for each attribute of product, it Is classified as

  1. lexicographic heuristics
  2. eliminating heuristic
  3. heuristics
  4. conjunctive heuristic

D

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