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Product Hierarchy Quizzes Online MCQs PDF Download eBook

Practice Product Hierarchy quiz questions, product hierarchy multiple choice questions and answers PDF to prepare marketing management exam worksheet 119 for online certificate programs. Practice Product Strategy Setting quiz with answers, product hierarchy Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free product hierarchy MCQs, initiating price increases, setting price, purchasing or procurement process, channel levels, product hierarchy test prep for accredited online business administration degree.

"In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as", product hierarchy Multiple Choice Questions (MCQ) with choices product class, product line, need family, and product family to study online MBA marketing courses. Learn product strategy setting questions and answers with free online certification courses for online college classes.

Product Hierarchy Questions and Answers PDF Download eBook

Product Hierarchy Quiz

MCQ: In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as

  1. product line
  2. product class
  3. need family
  4. product family

C

Channel Levels Quiz

MCQ: In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as

  1. Two-level channel
  2. Three-level channel
  3. One-level channel
  4. Zero-level channel

B

Purchasing or Procurement Process Quiz

MCQ: The business buyers seek the benefits in economic, social and technical terms and in total classified as

  1. highest benefit package
  2. lowest benefit package
  3. medium benefit package
  4. initiating benefit package

A

Setting Price Quiz

MCQ: The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as

  1. push pricing strategy
  2. market penetration pricing
  3. market skimming pricing
  4. quality leadership pricing

C

Initiating Price Increases Quiz

MCQ: The factor which does not lead in product price increasing is

  1. cost inflation
  2. over demand
  3. anticipatory pricing
  4. predatory pricing

D