Customer Segmentation Quiz Questions 104 Tests pdf Download

Practice customer segmentation quiz, BBA marketing management quiz 104 to learn. Free marketing MCQs questions and answers to learn customer segmentation MCQs with answers. Practice MCQs to test knowledge on customer segmentation, consumer segmentation, developing brand positioning, five stage model in buying decision process, competitive strategies for market leaders worksheets.

Free customer segmentation worksheet has multiple choice quiz question as potential and attractive target market are classified as, answer key with choices as traditionalist, savvy shoppers, overwhelmed and non-enthusiast to test study skills. For eLearning and interviews prep, study online identifying market segments & targets multiple choice questions based quiz question and answers.

Quiz on Customer Segmentation Quiz pdf Download Worksheet 104

Customer Segmentation Quiz

MCQ. Potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast


Consumer Segmentation Quiz

MCQ. Passive people who are very concerned about their favorite brands are considered as

  1. survivors
  2. non-survivors
  3. destroyers
  4. makers


Developing Brand Positioning Quiz

MCQ. Differentiability, deliverability and desirability are considered as

  1. points of references
  2. points of positioning
  3. points of association
  4. points of differences


Five Stage Model in Buying Decision Process Quiz

MCQ. Thought that buying product would not be worth of paid price is classified as

  1. functional risk
  2. financial risk
  3. attitude risk
  4. factor risk


Competitive Strategies for Market Leaders Quiz

MCQ. Assigning of resources to stronger ones to form weaker markets are classified as

  1. strategic withdrawal
  2. planned contraction
  3. unplanned withdrawal
  4. both a and b