Customer Segmentation Quiz Questions and Answers 104 PDF Download

Practice customer segmentation quiz, BBA marketing management quiz 104 for online learning. Free marketing MCQs questions and answers to practice customer segmentation MCQs with answers. Practice MCQs to test knowledge on customer segmentation, consumer segmentation, developing brand positioning, five stage model in buying decision process, competitive strategies for market leaders worksheets.

Free customer segmentation worksheet has multiple choice quiz question as potential and attractive target market are classified as, answer key with choices as traditionalist, savvy shoppers, overwhelmed and non-enthusiast problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study identifying market segments & targets multiple choice questions based quiz question and answers.

Quiz on Customer Segmentation Quiz PDF Download Worksheet 104

Customer Segmentation Quiz

MCQ. The potential and attractive target market are classified as

  1. traditionalist
  2. savvy shoppers
  3. overwhelmed
  4. non-enthusiast


Consumer Segmentation Quiz

MCQ. The passive people who are very concerned about their favorite brands are considered as

  1. survivors
  2. non-survivors
  3. destroyers
  4. makers


Developing Brand Positioning Quiz

MCQ. The differentiability, deliverability and desirability are considered as

  1. points of references
  2. points of positioning
  3. points of association
  4. points of differences


Five Stage Model in Buying Decision Process Quiz

MCQ. The thought that buying product would not be worth of the paid price is classified as

  1. functional risk
  2. financial risk
  3. attitude risk
  4. factor risk


Competitive Strategies for Market Leaders Quiz

MCQ. The assigning of resources to stronger ones to form the weaker markets are classified as

  1. strategic withdrawal
  2. planned contraction
  3. unplanned withdrawal
  4. both a and b