What Influences Consumer Behavior Questions and Answers PDF Download eBook
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Trivia Quiz on What Influences Consumer Behavior PDF Download eBook
MCQ: In the buying process, the group that have direct impact on customers is classified as
- membership groups
- primary groups
- secondary groups
- both A and B
D
MCQ: The conflict that can occur between two channels which operate at same level is classified as
- vertical channel conflict
- horizontal channel conflict
- sealed channel conflict
- multi-channel conflict
B
MCQ: The 'Relative Perceived Quality' is classified as
- unit metrics
- procedural metrics
- marketing external metrics
- sampling metrics
C
MCQ: The individual who shapes product specifications and plays role in negotiation are classified as
- buyers
- suppliers
- approvers
- providers
A
MCQ: The stage when customers think about a brand under consumption situation is classified as
- brand salience
- brand performance
- brand imagery
- brand feelings
A