What Influences Consumer Behavior Quiz Questions 102 pdf Download

Practice BBA marketing management MCQ test 102 to learn what influences consumer behavior quiz online. Find questions to study marketing management quiz on analyzing consumer markets. Practice MCQs to test knowledge on what influences consumer behavior, types of conflict, marketing research process, participants: business buying process, what is brand equity,.

Free study guide has multiple choice quiz questions as in buying process, group that have direct impact on customers is classified as with answering options membership groups, primary groups, secondary groups and both a and b to test study skills. For e-learning, study online analyzing consumer markets multiple choice questions based quiz questions and answers.

Quiz on What Influences Consumer Behavior - Worksheet 102

What Influences Consumer Behavior Quiz

MCQ. In buying process, group that have direct impact on customers is classified as

  1. membership groups.
  2. primary groups.
  3. secondary groups.
  4. both a and b.


Types of Conflict Quiz

MCQ. Conflict that can occur between two channels which operate at same level is classified as

  1. vertical channel conflict.
  2. horizontal channel conflict.
  3. sealed channel conflict.
  4. multi-channel conflict.


Marketing Research Process Quiz

MCQ. 'relative perceived quality' is classified as

  1. unit metrics.
  2. procedural metrics.
  3. marketing external metrics.
  4. sampling metrics.


Participants: Business Buying Process Quiz

MCQ. Individual who shapes product specifications and plays role in negotiating are classified as

  1. buyers.
  2. gatekeepers.
  3. approvers.
  4. providers.


What is Brand Equity Quiz

MCQ. Stage when customers think about a brand under consumption situation is classified as

  1. brand salience.
  2. brand performance.
  3. brand imagery.
  4. brand feelings.


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