What Influences Consumer Behavior Quiz Questions and Answers 102 PDF Download

Practice what influences consumer behavior quiz, BBA marketing management quiz 102 for online learning. Free marketing MCQs questions and answers to practice what influences consumer behavior MCQs with answers. Practice MCQs to test knowledge on what influences consumer behavior, types of conflict, marketing research process, participants: business buying process, what is brand equity worksheets.

Free what influences consumer behavior worksheet has multiple choice quiz question as in buying process, group that have direct impact on customers is classified as, answer key with choices as membership groups , primary groups , secondary groups and both a and b problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study analyzing consumer markets multiple choice questions based quiz question and answers.

Quiz on What Influences Consumer Behavior Quiz PDF Download Worksheet 102

What Influences Consumer Behavior Quiz

MCQ. In the buying process, the group that have direct impact on customers is classified as

  1. membership groups
  2. primary groups
  3. secondary groups
  4. both a and b

D

Types of Conflict Quiz

MCQ. The conflict that can occur between two channels which operate at same level is classified as

  1. vertical channel conflict
  2. horizontal channel conflict
  3. sealed channel conflict
  4. multi-channel conflict

B

Marketing Research Process Quiz

MCQ. The 'relative perceived quality' is classified as

  1. unit metrics
  2. procedural metrics
  3. marketing external metrics
  4. sampling metrics

C

Participants: Business Buying Process Quiz

MCQ. The individual who shapes product specifications and plays role in negotiating are classified as

  1. buyer
  2. supplier
  3. approvers
  4. providers

A

What is Brand Equity Quiz

MCQ. The stage when customer's think about a brand under consumption situation is classified as

  1. brand salience
  2. brand performance
  3. brand imagery
  4. brand feelings

A