Business Actions and Sustainable Markets Quiz PDF: Questions and Answers - 55

MCQ 271: The Company?s microenvironment includes

1. The company
2. The suppliers
3. The marketing intermediaries
4. All of above

MCQ 272: The segmentation of the market having similar buying behaviors but located in different countries

1. intermarket segmentation
2. intramarket segmentation
3. international market
4. domestic markets

MCQ 273: The collection, analysis and reporting of available data for any given marketing situation is classified as

1. external databases
2. outsourced databases
3. marketing research
4. both a and b

MCQ 274: The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as

1. category killer
2. discount killer
3. limited inbound retailers
4. limited outbound retailers

MCQ 275: If the lawn mower is bought for house backyard, the lawn mower is classified as

1. consumer products
2. industrial products
3. augmented products
4. specialty products